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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom

Richard Pickering
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125 Old Broad Street
London, Greater London EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

Elderly Population Growth Hero
Insights • Economy

Cost Inflation: Are Fundamentals Still Supporting Fee Growth?

The UK elderly care market remains supported by strong demographic trends despite cost inflation driven by rising labour expenses, higher interest rates and ongoing geopolitical disruption, including the ongoing wars in Ukraine and Iran.
14/10/2026
dna graphic
Research

DNA of Real Estate

Track prime rents and yields in up to 43 cities across Europe, covering the key office, high street and logistics sectors.
Nigel Almond • 12/10/2026
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Article • Government / Public Sector

Your First Home: A Positive Step, But Is It Enough?

The Government's proposed Your First Home (YFH) scheme has been welcomed by many across the housebuilding sector, which has been calling for a meaningful demand-side stimulus since the Help to Buy programme ended four years ago.
Paul Wickenden • 05/10/2026
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Insights

Unified by Disruption: A Generation Rewriting Retail

Explore the structural shifts reshaping Generation Z consumer behaviour and the implications for retailers, landlords, investors and developers seeking to future-proof their retail real estate strategies.
Edward Bavister • 05/10/2026
UK Student Accommodation Report 2026 mobile
Research

UK Student Accommodation Report

The Student Accommodation Annual Report provides insight into the trends in student accommodation demand, supply and investment during the year to date.
David Feeney • 01/10/2026
emea-dc-update-h22025-web-card
Research

H1 2026 EMEA Data Centre Market Update

EMEA data centre capacity has grown more than 36% in two years as AI, cloud and sovereign demand continue to accelerate development, but power availability and delivery timelines are now the principal factors determining where that growth concentrates. 
Matyas Fazekas • 14/09/2026
London Moves Landing Page Hero Mobile
Research • Workplace

London Moves

London Moves 2026 is Cushman & Wakefield's detailed analysis of the who, what, where and why of office relocations across the Capital.
Kiran Patel • 14/05/2026
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
Co-living
Article

Co-Living: In an ever-changing market, where do the hurdles and opportunities lie for the sector?

Despite initially emerging in scale in 2016, more than six years on, the co-living market remains in relative infancy. We explore the hurdles the co-living sector is up against and the potential opportunities on the horizon.
Jim Cooper • 07/12/2022
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

Residential_Wohnzimmer_webcard
Appointed To Homes England Property Financial And Development Services Framework

This appointment builds on Cushman & Wakefield’s long-standing track record of advising Homes England, its predecessor organisations, and the wider UK public sector.

Vikki McCrindle • 18/09/2026

Arron Browne
New Head of Flexible Offices London

Cushman & Wakefield has appointed Arron Browne as Head of Flexible Offices London, strengthening the firm's capability to support clients as demand for flexible workspace solutions continues to evolve.

Lauren Joselyn • 16/09/2026

Jon Hubbard
Head of EMEA Hospitality Jon Hubbard to Retire

Cushman & Wakefield's Jon Hubbard is retire as Head of EMEA Hospitality in September 2026 after a 40-year career in the industry. Fred Le Fichoux is to take on leadership of the team.

Lauren Joselyn • 09/09/2026

Richard Mass
West End Capital Markets Team Expands With New Partner

Richard Mass appointed as a Partner in the London West End Capital Markets team, strengthening the firm's presence in one of the capital's most active investment markets.

Lauren Joselyn • 06/09/2026

office-agency--leasing-mobile
European Office Occupiers Plan Ahead As Supply Constraints Intensify And Investor Confidence Returns

Occupiers across Europe are increasingly being forced to plan further ahead to secure the right office space, as demand for high-quality buildings continues to outpace supply in many of the region’s leading markets, according to Cushman & Wakefield’s latest European Office Update.

Lauren Joselyn • 01/09/2026

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European Real Estate Recovery Holds As Investors Turn To Selectivity

Cushman & Wakefield's European Investment Atlas Q1 2026 report highlights a market transitioning into a more mature phase of recovery, where opportunities remain significant but increasingly require precision, discipline and careful asset selection.

Lauren Joselyn • 30/06/2026

Logistics Park East Midlands Gateway
Cushman & Wakefield Appointed As Valuer Of SEGRO’s UK Portfolio

Cushman & Wakefield has been appointed by SEGRO, the UK’s largest Real Estate Investment Trust (REIT), as valuer of its UK portfolio of modern warehousing, industrial property, data centres, and development land assets.

Richard Coleman • 08/05/2026

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Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets

Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.

Lauren Joselyn • 17/12/2025

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Iversen Building (image)
Iversen Building Reaches Full Occupancy At The Oxford Science Park

The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.

Vikki McCrindle • 28/02/2025

Central-London.jpg
Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast

The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.

Lauren Joselyn • 06/02/2025

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European Commercial Real Estate Markets Experience Significant Yield Compression In Q4

New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.  

Richard Coleman • 04/02/2025

Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
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Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

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Global Portfolio Administration

Consolidating your portfolio data to ensure control, visibility and accuracy, enabling you to focus on your core business objectives.

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MORE INSIGHTS

Instant insight web card
Insights

The Power Shift: How Regulation Is Reshaping APAC Data Centre Development

The first phase of data centre competition focused heavily on securing power. The next will increasingly depend on navigating the policies and regulatory frameworks that determine access to it.
27/10/2026
Bangkok Office Market Hero Banner
Insights

Bangkok Retail Market Overview Q3 2026

In Quarter 3 2026 the Rental Rate remained stable at THB 3,769 per sqm per month, as demand and take up remains strong for new brands and occupiers seeking top-tier space in core Central Retail District (CRD) schemes.
27/10/2026
Occupier Reset webcard
Insights • Facilities Management

The Occupier Reset

The themes shaping the logistics occupier market in 2027
Luke Crawford • 26/10/2026
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Article

COMMENTS ON URA REAL ESTATE STATISTICS FOR Q3 2026

While private residential prices continue to rise, buyers have become more cautious amid ongoing macroeconomic uncertainty. With sellers holding firm on asking prices, transaction volumes may stay tempered even as prices continue to edge up.

Xian Wong • 26/10/2026
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Insights

Seoul’s Student Housing Gap

Seoul’s international student population is surging, but housing supply is falling behind. Explore how professionally managed student accommodation, institutional capital and policy reform could help close the city’s growing gap.
26/10/2026
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Research • Investment / Capital Markets

The Private Student Housing Report – Now Expanded with New Market Data

Discover what students really want from the rental market. Cushman & Wakefield, in partnership with Otodom, has expanded the Private Student Housing report with new survey findings drawn from 263 students across Poland.
Ewa Derlatka-Chilewicz • 19/10/2026
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Research • Economy

Ninh Binh Whitepaper 2026

Explore Cushman & Wakefield’s latest whitepaper on Ninh Binh, one of Northern Vietnam’s emerging growth destinations
Nguyet Minh Hoang • 18/05/2026
breves-portada

B(RE)ves: the most important updates in real estate

Stay ahead of the trends shaping the industry.
30/07/2025

STORIES

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UKG Australia • HR Technology
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Global Food Industry Leader • Food

See how an integrated approach transformed a workplace challenge into the foundation for a future-ready headquarters built around growth and culture.

Learn More
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Accessable • Healthcare
Learn More
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