Services
Strategic Consulting
Real estate questions are rarely just about real estate. They are business decisions that shape cost structure, talent access, operations, culture, and long-term growth.
We help you get to the real business problem behind the ask; the part others miss. We bring clear, unbiased insight that turns uncertainty into confident decisions, and we stay beside you through execution, fully accountable for making the plan work in the real world.
Across the U.S., organizations face a uniquely dynamic set of pressures: shifting workforce expectations, rising occupancy costs, an accelerating technology landscape, and increased scrutiny on capital allocation. Navigating these demands requires more than a framework, it requires market knowledge grounded in local conditions and applied with commercial judgment.
We pride ourselves on helping clients navigate the increasing complexity of the built environment by answering the questions that matter most and translating business strategy into built strategy.
What Sets Us Apart
Your portfolio is built around your business
We help you decide where to operate, how much space to hold, and how to adapt as talent, costs, and business needs shift. Every decision is backed by data, financial analysis, and market insight, not default assumptions.
The right people, in the right places
We link workforce analytics with location strategy, so you can find and keep the right people without guessing where they need to be.
Workplaces that work for your people
We define and deliver workplace strategies that align employee experience with business goals and support new ways of working. That includes AI and the other workforce shifts already changing how and where work gets done.
Leading change people actually follow
We lead change management initiatives that align people, process, and place, built on clear sequencing, direct communication, and governance that holds through the transition. That is what makes change stick: not an announcement, but a discipline applied stakeholder by stakeholder.
Capital prioritization, done properly
We help you navigate opportunities, understand risk and tradeoffs, and prioritize investments across assets, portfolios, and developments. Market insight, financial analysis, and scenario modeling do the heavy lifting, so long-term value isn't left to guesswork.
Preparing for the AI inflection point
We bring a forward-looking view on the macroeconomic forces, market dynamics, and industry trends reshaping how work gets done. Through workshops, scenario planning, and tailored use cases, we turn that macro picture into a plan: what to invest in, when, and how, for your talent, workplace, and portfolio.
Services
Portfolio & Location Strategy
The right locations, with the right talent
Choosing the right locations unlocks growth, reduces costs, and improves access to talent. We help you align real estate decisions with business strategy, so every location works harder for your organization.
By combining workforce insights, market intelligence, and financial analysis, we bring clarity to decisions across your entire footprint.
Key questions we help answer:
- Do we have the right amount of space in the right places to support the business?
- Which locations best support our talent, business, and growth objectives?
- What should our future real estate portfolio look like, and where should we expand, reduce, or leave all together?
- How much should we really be spending on our real estate, and are we spending more or less than the market?
- How are shifting workforce, technology, and market trends impacting our business strategy?
Workplace & Transformation Strategy
The right workplaces, used the right way
The workplace is more than a place; it is a strategic tool for shaping employee experience, enabling new ways of working, and supporting business success. We help organizations align workplace, culture, and operations to create environments where people thrive, performance improves, and transformation endures.
Key questions we help answer:
- How much space do we really need if the way we work keeps changing?
- How can we create an environment that helps our people do their best work and support attraction and retention of talent?
- What future ways of working will best support our business, culture, and workforce?
- How can we navigate change while strengthening engagement, productivity, and culture?
- How do we align our workplace investments with changing employee expectations and business priorities?
Asset & Development Strategy
The right projects, sized for long-term value
Real estate decisions don't stop at acquisition they require continuous evaluation, planning, and optimization. We help clients make informed investment and development decisions that balance risk, cost, and long-term value, ultimately delivering optimal commercial outcomes.
Key questions we help answer:
- What is the appropriate mix of land uses that aligns with market demand and maximizes viability and returns?
- How do I add value in a risk-adjusted way to my asset or portfolio?
- How do I optimize the feasibility of a development project and manage risk?
- How can I structure project delivery and leverage commercial partnering and funding opportunities?
Specializations
Across Industries
We bring together specialized experts across a wide range of industries who understand the nuances shaping your sector and translate them into actionable solutions.
- Aerospace & Defense
- Automotive & Mobility
- Education
- Financial Services
- Food, Beverage & Cold Storage
- Healthcare
- Legal
- Life Sciences
- Not-for-Profit & Associations
- Public Sector & Government
- Multimodal Logistics & Distribution
- Retail, E-Commerce & Logistics
- Sports & Entertainment
- Technology
- Third-Party Logistics (3PL)
Across Property Types
The property types below represent just a few of the areas where we help clients navigate complex decisions and create value.
Office
We help organizations navigate the shifting role of the office by aligning workplace strategy, location decisions, and portfolio planning with how employees work today. We bring insight into talent, accessibility, and cost to create office strategies that support performance and growth.
Learn more about our office expertise
Retail
We support retailers in adapting to shifting consumer behaviors by aligning location strategy, portfolio mix, and customer experience. Our team combines market insight, demographic analysis, and competitive positioning to help clients make informed decisions that strengthen brand presence and drive long-term value.
Learn more about our retail expertise
Industrial & Logistics
We help industrial and logistics organizations make smarter decisions about where and how they operate. By integrating supply chain strategy, labor analytics, and location insights, we identify opportunities to improve efficiency, reduce costs, and build more resilient, future-ready networks.
Learn more about our industrial expertise
Additional Specialization
The capabilities below are just a few examples of where we leverage the broader Cushman & Wakefield expertise in our solutions to deliver additional value to clients.
Business Incentives Advisory
We help clients approach incentives as part of a broader decision identifying opportunities, clarifying financial benefits, and staying engaged through execution to ensure the full value is captured rather than overlooked.
Learn more about our business incentives advisory
Flexible Office
We help organizations build flexibility into their portfolios, balancing cost, agility, and performance in a changing environment.
Learn more about flexible office
Industrial Site Selection
We guide market and site decisions using data, local expertise, and financial analysis — helping clients balance cost, talent, risk, and long-term growth.
Learn more about our industrial site selection
Expertise
One platform. Every industry. Every property type. No default lens.
Our work is industry- and property type-agnostic by design. We don't start from a fixed point of view on any particular real estate or infrastructure sector we start from the business problem, then draw on the specialist expertise embedded across the global Cushman & Wakefield platform to solve it, wherever that expertise sits.
That means clients get the depth of a specialist and the objectivity of a generalist in the same engagement: location strategy, portfolio planning, workplace design, and asset and development strategy, all informed by real-time data and precedent from across every industry and property type we touch.
Smart Advisors
Smart Advice in a Complex World
Rising costs, shifting policy, workforce expectations, and pressure to do more with less define the current environment for U.S. organizations. Clients aren't looking for more noise they want clarity, honest perspective, and trusted partners to help guide confident decisions.
Our global Strategic Consulting team of 500+ Smart Advisors includes futurists, urban planners, engineers, valuers, development managers, workplace strategists, data scientists, accountants, investment bankers, economists, architects, and financial modelers.
We start with why. We don't accept the problem statement at face value we interrogate it, refine it, and build from it. The most complex challenges demand deeper intelligence: powered by data, AI, and advanced analytics, shaped by human judgment.
Contacts
Insights
Research
REdefining the Industrial Workplace: From Cost Center to Performance Driver
Research • Sustainability / ESG
Research • Technology
Research • Workplace
Research • Workplace
Research • Workplace
What Occupiers Want: Global Survey Results 2025
Frequently Asked Questions
