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Industries & Sectors

Living

A full-lifecycle platform for maximum value
Multifamily-Featured.jpg
 

The living sector is evolving fast, shaped by a rapid evolution in demographic trends, lifestyle demands and investor appetite.

From city apartment blocks to new build-to-rent communities, success requires smart strategy and operational know-how. 

We guide developers, investors, and managers across all types of residential real estate. Our approach blends sharp financial insight with a solid understanding of Spain's market knowledge, regulations, and tenant needs. We build strategies that drive long-term returns and keep residents happy.

Ready to advance your multifamily strategy? Contact us today 

What sets us apart

Full lifecycle expertise

We guide you from site acquisition and development to stabilisation and disposal. Our end-to-end perspective ensures every decision supports sustainable performance and maximises returns across the US residential market.

Living sector specialists

Our teams offer focused expertise across build-to-rent, student housing, senior living, and more. With deep knowledge of US tenant behaviours, we help you anticipate demand and position assets competitively.

Data-led, human-centred

We merge demographic research with a focus on resident experience. This creates properties that attract and retain tenants, delivering stable income streams. A significant majority of renters say amenities are a key factor in their choice.

Invested in performance

Every recommendation is grounded in financial rigor. We advise on underwriting, operational efficiency, and exit timing to support strong, predictable returns. Well-managed properties can see a higher Net Operating Income.

Sustainability in practice

ESG is central to asset value. A majority of renters are interested in sustainability features. We help embed sustainability into your portfolio to meet regulatory expectations and resident preferences, future-proofing your assets.

Services

Our Services

Capital Markets


Our team advises on acquisitions, disposals, and portfolio transactions. We provide access to local and international capital, deliver creative structuring solutions, and execute transactions aligned with client goals.

Learn more about our capital markets


Agency Leasing


We develop letting strategies to maximise occupancy and achieve optimal rental rates. Our teams use market intelligence and targeted marketing to attract quality tenants and position properties effectively across Spain.

Learn more about our agency leasing services


Asset Services


Our professionals manage daily operations, tenant relations, and financial reporting. We implement tailored management programmes that reduce costs, improve retention, and deliver consistent results for residential portfolios.

Learn more about our asset services


Valuation & Advisory


Using a reputable valuation platform, we provide accurate valuations and strategic advice for residential assets. Our analysis supports acquisition decisions, portfolio reviews, and compliance requirements across Spain.

Learn more about our valuation & advisory 


Project & Development Services


We advise on development feasibility, design, and project delivery. Our teams help clients navigate planning regulations, manage construction, and position new developments for successful let-up and stabilisation.

Learn more about our project & development services


Energy & Sustainability Services


We help clients integrate energy-efficient systems, achieve certifications, and implement ESG strategies. This enhances asset value and operational performance while meeting regulatory and tenant expectations.

Learn more about our sustainability services

Specialisation

Industry Expertise


Multifamily Properties


Our expertise covers all conventional multifamily assets, from premium developments to affordable housing. We advise on acquisition, positioning, and operations to deliver stable returns in Spain's rental market. 


Single-Family Build-to-Rent


Build-to-rent is gaining momentum in Spain. We provide investment advisory, asset management, and valuation services for both purpose-built communities and scattered-site portfolios in this growing sector.


Student Housing


Spain's student housing sector benefits from strong enrolment and demand for purpose-built accommodation. We provide market intelligence and advisory services to help clients maximise value in this resilient segment. 


Senior Living


The number of seniors is rising, creating new housing demands. Our team offers expert guidance on Active Adult (55+) and Seniors Housing & Care portfolios through our Valuation & Advisory, Investment Sales, and Asset Services.


Co-Living


Co-living meets affordability and lifestyle demands in Spain's cities. We help clients evaluate opportunities, advising on concept, operations, and market positioning to capture demand from urban professionals. 

Team

rupert lea
Rupert Lea

International Partner, Head of Capital Markets Retail
Madrid, Spain


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Miles Leonard
Miles Leonard

Associate, Living
Madrid, Spain


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Geoff McCabe
Geoff McCabe

Associate CMG Living
Barcelona, Spain


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Research

The Investment Atlas - Q1 2025 - Webcard - 750 x 456.jpg
Research • Investment / Capital Markets

European Investment Atlas

Discover key insights into Spain’s commercial real estate market, highlighting growth in retail, hospitality, and logistics sectors for Q1 2026.
30/06/2026
2026 European Luxury Retail Report Web Card.png
Research • Investment / Capital Markets

European Luxury Retail

Explore the dynamics of the European luxury retail real estate market.
07/04/2026
South report
Research • Investment / Capital Markets

Southern Europe Investment Market Overview

A comprehensive summary of the real estate investment market across Southern Europe — Italy, Spain, and Portugal — highlighting trends, sector performance, and total volumes for the full year 2025.
Marta Esclapés • 03/02/2026
climate-risk-card.jpg
Research • Sustainability / ESG

Climate Risk Global Cities Outlook

Explore current and future climate risk hazard exposure in 100 global cities and learn real estate strategies to manage these risks.
23/09/2024
Upacking Europe's Linving Revolution
Research • Investment / Capital Markets

European Living Revolution

Explore Cushman & Wakefield's comprehensive analysis of Europe’s living sector through 2040.
Tom McCabe • 20/06/2024
Rome
Insights • Economy

Spain Real Estate Market View

A regular update on the commercial real estate market in Spain, reflecting all our service lines: Offices, Industrial, Capital Markets Group, Retail and Hospitality.
10/03/2022
Green Stop Light (image)
Insights • Investment / Capital Markets

The Signal Report: Global Guide to CRE Investing in 2022

Explore a quarter-by-quarter guide to investments in CRE in 2022.
Reno Cardiff • 07/03/2022

Frequently Asked Questions

We deliver comprehensive advisory and management services across all residential asset types, including multifamily, build-to-rent, student accommodation, senior living, and co-living. Our services span investment sales, asset management, valuation, project advisory, lettings, and sustainability consulting, all tailored to the specific regulatory and market conditions across Spain.

We provide end-to-end support for multifamily investors, from acquisition underwriting and due diligence through to asset management, lettings optimisation, and exit strategy. Our teams combine deep knowledge of rental regulations, tenant preferences, and capital markets to deliver strategies that maximise occupancy, rental growth, and total returns in the current market.

Build-to-rent refers to purpose-built rental housing designed for long-term institutional ownership. In Spain, the sector is growing rapidly as investors seek stable income streams and professional management opportunities. We advise clients on site selection, development feasibility, operational strategies, and portfolio growth across markets experiencing BTR expansion.

Our student housing specialists analyse university enrolment trends, supply-demand dynamics, and location-specific factors across major university cities. We provide investment advisory, valuation, and asset management services that account for academic calendars, student preferences, and the operational nuances of this specialised segment.

Sustainability is critical due to evolving EU regulations, tenant expectations, and investor ESG mandates. Properties with strong energy performance and green certifications command rental premiums and maintain higher asset values. We help clients integrate sustainable practices that meet regulatory requirements while enhancing financial performance across the region.

Our teams combine institutional-grade expertise with deep local market knowledge across diverse residential markets. We understand regional regulatory variations, demographic trends, and capital flow patterns. This allows us to deliver tailored strategies that reflect both global best practices and the specific realities of investing and operating in Spain.

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