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Waypoint: Global Industrial Dynamics 2026 

Logistics strategies in an environment of structural uncertainty

The logistics and industrial sector is entering a new phase marked by uncertainty, rising costs, and technological transformation.

The Waypoint 2026 report analyzes 135 global markets and provides key insights to anticipate market behavior and optimize real estate decisions.
 

 

KEY GLOBAL THEMES

A Moderating Market, not a Retreat
Industrial markets globally are coming off a historic high. Although leasing activity has slowed, the adjustment has been measured and, despite short-term turbulence, is set to continue to be buoyed by long-term drivers of demand. 

Redefining Value 
Occupiers and investors alike are recalibrating what constitutes value. Functional efficiency, connectivity, ESG compliance, energy availability and labour access all go into the mix, alongside real estate costs including rent. This has implications for supply chain design, site selection, and portfolio strategy. 

Capital Flows in Flux 
As capital markets adjust to higher interest rates, liquidity has become more selective. Yet long-term investor confidence remains strong, especially in core logistics markets and infill locations where fundamentals continue to support future growth. 

SPAIN KEY INSIGHTS

Spain’s logistics market is consolidating its position as one of Europe’s main hubs, aligned with global transformation trends in the sector. Following a strong growth cycle in recent years, with cumulative rental growth of 36% since 2020, the market is entering a moderation phase, though upward pressure remains on core assets and locations. This evolution brings Spain in line with other advanced logistics markets across EMEA, reinforcing its strategic role within European supply chains.

In this context, demand remains solid and diversified, driven by both traditional sectors — such as e-commerce, retail, and manufacturing — and emerging growth industries, particularly energy and technology. At the same time, expectations of stable or declining availability across much of Europe point to a tighter supply environment. Combined with rising operating costs, this is leading companies to adopt a more strategic approach based on total occupancy cost analysis. All of this continues to support the attractiveness of the Spanish logistics sector from a medium-term investment perspective.

WHY WAYPOINT

A waypoint marks a key moment in any journey: an opportunity to pause, assess the environment, and define the best path forward. In an increasingly complex and evolving logistics landscape, Waypoint delivers exactly that: a clear, data-driven perspective that enables investors, occupiers, and developers to make decisions with greater confidence.

This report not only reflects the current state of the markets,but also helps anticipate the dynamics that will shape their evolution in the coming years. From rising operating costs to shifting demand patterns and changes in the balance between tenants and landlords, Waypoint provides the necessary context to redefine strategies, optimize portfolios, and build competitive advantage in a constantly transforming environment.

IF YOU ARE AN OWNER / INVESTOR:
  • Prioritize key logistics locations.
  • Adapt assets to new market demands.
  • Invest in efficiency and modernization.
  • Focus on refurbishment over new developments.
  • Opt for flexible and resilient assets.

IF YOU ARE AN OCCUPIER:
  • Anticipate decisions and secure locations early.
  • Incorporate total cost into your strategy.
  • Plan your logistics network with precision.
  • Prioritize efficient, technology-enabled assets.
  • Diversify to enhance resilience.

Ready to talk?

We look forward to connecting with you.

AUTHORS

Pere Morcillo
Pere Morcillo

Head of Industrial and Logistics Spain
Barcelona, Spain


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