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Insights

Main Streets Across the World

New Zealand Lens

NEW ZEALAND’S MAIN STREETS

From Queen Street and Ponsonby Road in Tāmaki Makaurau/Auckland to Lambton Quay and Cuba Street in Te Whanganui-a-Tara/Wellington, and Cashel Street (The Crossing) in Ōtautahi/Christchurch, Aotearoa’s prime high streets remain anchors for brand visibility, tourism spend, and everyday convenience. These corridors are where retailers build community, trial new formats, and deliver the kind of in-person experiences Kiwis still love.

HOW NEW ZEALAND COMPARES AND KEY TAKE-AWAYS

While New Zealand isn’t individually ranked in this year’s global list, Asia Pacific’s headline streets provide useful benchmarks. You can view the latest retail rents in our Main Street Across the World 2025 Report.

Based on insights from the report here’s our take on what it means for New Zealand brands and landlords:

  • Tourism-linked catchments still win. APAC’s top corridors continue to benefit from resilient international tourism and “destination” retail. Think about how that translates to Auckland’s waterfront-to-CBD axis and Wellington’s parliamentary/Te Papa visitor flows.
  • Experience beats transaction. Flagship-style storytelling, pop-ups and hospitality crossovers are driving dwell time and spend across the region - tactics that translate well to Queen Street, Cuba Street and Cashel Street.
  • Rents are rising - selectively. Asia Pacific’s average prime-street rent growth moderated to ~2.1% YoY, with Sydney and Tokyo among the notable improvers, underscoring ongoing demand for the right addresses.

 

Where to Watch in Aotearoa

  • Auckland: Downtown, Commercial Bay for luxury, tech and international F&B), Newmarket’s Broadway (fashion and lifestyle), and Ponsonby Road (boutique retail/restaurant blend).
  • Wellington: Lambton Quay (CBD workplace spend and prestige brands) and Cuba Street (indie brands, youth culture, F&B).
  • Christchurch: Cashel Street / The Crossing (open-air fashion and lifestyle cluster with strong regional catchment).

 

Advice for New Zealand Retail Owners & Occupiers

  • Prioritise experience-led formats (events, pop-ins, collabs) to convert footfall to dwell time and basket size.
  • Use data-driven site selection (journey mapping, co-tenancy fit) to pinpoint the strongest blocks within each street - being in the “right 100 metres” matters more than ever.
  • Consider flexible pathways to secure scarce space (shorter leases for test-and-learn, turnkey pop-ups, or repositioning heritage buildings).

To find out more about our Retail capabilities across New Zealand contact our local team.

Contacts

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Paul Huggins

Managing Director, New Zealand
Auckland, New Zealand


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Dominic Brown

Head of International Research, Global Think Tank
Brisbane, Australia


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